Lemento in the branding bible “Designing Brand Identity”

We are proud at Lemento. Our rebranding of the city of Ypres (Ypres, Belgium) is featured in the 4th edition of the Designing Brand Identity by Alina Wheeler.

This “essential guide for the whole branding team” is the reference work on branding and corporate identity. Strategy, project approach and best practices are explained. We are in the fine company of Landor Associates, Pentagram and MetaDesign, some of the world leaders in corporate branding. This book is a must have for all communications managers who care about their brand. Especially now that it also includes Lemento ;-).

Tom Vanderbauwhede, managing director and founder of Lemento, explains how this worked out. “I had the honor and pleasure of meeting Alina in Bucharest, following Brandcamp, a conference where I was a guest speaker myself. Her energy has always stayed with me.”

“After that meeting, we stayed in touch. Every time we launched a new project, I sent a message to Alina, as an update. And when she saw the Ypres case, she was sold.”