From strategy to implementation
Everything we do starts from our client’s strategy. Sometimes it needs to be sharpened, sometimes completely rethought. What do we want to achieve in the long term and how do we approach it? We then translate that business strategy into a new brand strategy. Next, we proceed to create the brand, both verbally and visually. And once those foundations are in place, we start building. First internally with the employees, because they bring the brand to life every day. And then also externally with the customers, because without them there is no business. Occasionally we go further, with change as the code word, think culture change or digital support.
01.
Strategic
Advice
Mission, vision & values. Corporate strategy development. Business Unit Strategy implementation. Investor’s pitch.
02.
Corporate
Branding
Corporate rebranding. Branding for spinoffs or startups. Brand architecture. Brand name creation. Logo and corporate identity. Branding guidelines.
03.
B2B
Marketing
AI supported content development. B2B Lead mining. Data driven marketing strategy. Implementing marketing automation.
04.
HR Tools &
Communication
HR communication. Employer branding strategy. Engagement surveys. Middle management support. Absenteeism prevention.
05.
Cultural
Transformation
Cultural change. Living the values. Employee alignment. M&A culture integration. ADKAR change management.
06.
Digital
Support
Prompt Engineering Masterclass. From Fileserver to Cloud (SharePoint). People side of change (CRM & ERP). Power BI dashboards.
Updates, insight and trends
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