Everybody Ypres

Ypres is one of the cities of the area called the Westhoek and is situated in the south-west of the Belgian province West Flanders. With its 35.000 citizens it is the 6th largest city of West Flanders. Its nicknames are the Cat City, along with the Peace City. The city is especially known for its rich historic past.

  • Client:Stad Ieper
  • Industry:Government
  • Services delivered by Lemento:City rebranding
  • Website:www.ieper.be
The city of Ypres is more and more aware of the growing competition between cities and municipalities. The city consequently feels the need to develop a city marketing plan that focuses on the following three priorities: tourism, the ecological working and living environment, the economical and socio-cultural development of its own citizens and entrepreneurs. The city brand will reinforce these three priorities.

Our analysis clearly showed the need for a repositioning. Ypres is the City of Peace with a rich historical past, especially linked to the First World War. However, new generations feel less connected to it. A rebranding with a focus on young families and starting businesses is the solution.

Lemento developed an authentic brand that reflects the city’s versatility while respecting the past and welcoming the future. The concept is created around the Roman numeral I, which refers both to WWI and the first letter of the name Ypres. As a brand promise, Lemento creates “Everybody Ypres.” This completely translates the vision that truly everyone (young and old, resident and tourist, family and business …) is welcome in Ypres and can find his/her liking.

Is your company ready for a corporate rebranding?
Then Lemento is the right partner for you!

We have a lot of knowledge and experience, and that is not surprising. Since the start of Lemento we have focused on corporate branding. Strategy and creation go hand in hand. Moreover, “business awareness” is one of the reasons why clients often choose us. Companies in chemistry, pharma, ICT or other complex sectors very quickly feel at home with Lemento. This has to do with our analytical insight and commitment. Because we are convinced that without detailed knowledge, you can never develop a strong brand. Oh yes, the friendly atmosphere in which we realize our projects also plays a role.

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