“Always moving” – strategic communications for Port of Antwerp.
A new strategy, mission, vision and accompanying values. And also a new logo with a new baseline. How do you convey all this to internal and external stakeholders?
Port of Antwerp put this question to Lemento. The answer is a communication campaign with the theme “Always moving.” The corporate story is told in a handy pocket guide. Via supporting workshops the employees are additionally informed internally.
“In a rapidly changing world, we want to be a safe home port and a lever for everyone who sees opportunities and wants to take on challenges,” says Antwerp Port Authority CEO Jacques Vandermeiren. “Our pillars for this are great adaptability and a strong focus on innovation and digitalization. We work permanently on sustainable added value and take our responsibility towards society.”
