Corporate design

The look & feel of your organisation is often crucial to make a good impression. Logos, corporate identity ... but also documents or signs are applications of vital importance. Designing a visual identity for companies and organisations, based on a thorough analysis and a clear strategy, that is Lemento's core business.

A visual identity consists of the following components:

  • Logo
  • Colour use
  • Typography
  • Photography
  • Graphic style

Once we have created the visual identity, we develop different applications. We distinguish the following categories:

  • Stationary (letterhead, business card ...)
  • Internal documents (report, memo ...)
  • Printed communication (brochure, folder ...)
  • Digital communication (website, powerpoint ...)
  • Wayfinding and signage (external and internal signs, vehicles ...)

Next to visual identity, there is also verbal identity:

  • Name (corporate/division)
  • Baseline (brand promise)
  • Tone of voice

© 2022 Lemento
Stanislas Leclefstraat 18
BE-2600 Berchem
T +32 3 218 10 30

Corporate identity audit
Brand strategy
Brand architecture
Brand positioning
Corporate branding toolkit

Logo design
Name creation
Visual and verbal identity
360° Branding
CI implementation

Brand launch
Corporate communication
B2B Communication
Employer branding
Internal communication

Brand guidelines
Microsoft Office solutions
Online brand platform