Corporate design

The look & feel of your organisation is often crucial to make a good impression. Logos, corporate identity ... but also documents or signs are applications of vital importance. Designing a visual identity for companies and organisations, based on a thorough analysis and a clear strategy, that is Lemento's core business.

A visual identity consists of the following components:

• Logo
• Colour use
• Typography
• Photography
• Graphic style

Once we have created the visual identity, we develop different applications. We distinguish the following categories:

• Stationary (letterhead, business card ...)
• Internal documents (report, memo ...)
• Printed communication (brochure, folder ...)
• Digital communication (website, powerpoint ...)
• Wayfinding and signage (external and internal signs, vehicles ...)

Next to visual identity, there is also verbal identity:

• Name (corporate/division)
• Baseline (brand promise)
• Tone of voice