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Cool recruitment campaign for Media Markt – Saturn

This summer the Media Markt – Saturn Holding launches its first recruitment campaign using its new employer brand. Lemento created both the campaign and the employer brand. To assist Europe’s largest distributor of consumer electronics in recruiting talent, Lemento developed a unique employer brand. Based on extensive analysis and on employee workshops, we identified Media Markt – Saturn Holding stand-out qualities as an employer: autonomy, responsibility and fun. Our studio then devised a logo that conveys these values and the new slogan ‘Powered by Media Markt – Saturn people’, in order to highlight the employer brand both internally and externally. Lemento also provided the icing on the cake: the recruitment campaign. We created the concept 'Their fridge versus our fridge' and the slogan ‘Are you hungry for a job?’. To give this concept also a life outside the advert campaign, Lemento developed a real-life Media Markt fridge. It will be used for social media actions etc. You want to find out more? Click here!

 

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Published: 31/07/2012

 

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