A new brand for FPC
FPC, a global life & risk consultancy and engineering services company, had an old-dated style that no longer reflected reality. Our strategic analysis showed that the FPC brand identity needed to better highlight the organisation’s assets.
Lemento advised a rebranding that kept the name FPC but with a new slogan: ‘Your fire risk expert’. We designed a new logo and the accompanying visual style. This was applied to stationery, documents, a brochure, the website ... We made a clear flow chart explaining the ‘What we do’ of FPC, a perfect tool for a corporate presentation. With this new brand FPC is ready to expand its international activities.