A carefree route with Alphabet
How can the drivers of the 34.000 cars leased by Alphabet be reminded of the service their car leasing company offers? And in a fun, noticeable and practical way? This was the challenge that Lemento accepted enthusiastically. We developed a creative direct mailing with a stylish card and a handy repositionable sticker, containing the Alphabet contact details. Through this we emphasised the qualitative services of the company in a clear and surprising way. From now on, drivers always have Alphabet nearby in case of a car breakdown or an urgent question.