A logical sequel to our corporate branding capabilities is our employer branding offer. In recent years, many companies and organisations have asked us to assist them in creating their brand towards prospects, customers and other stakeholders. These other stakeholders include current and future employees – a target group which requires a customised approach. Since we have always been convinced that brands need to be built from the inside out, this topic fits us like a glove. From a “great place to shop”, or “a great company to buy from” to “a great place to work” - this area is an immense challenge as everyone is currently looking for exceptional talent.
- Employer brand consulting
Analysis and strategic advice on employer image matters, target groups, channels, etc., which we perform through workshops, quantitative research of employees, focus groups, etc.
- Employer brand creation
Development of an EVP (employer value proposition) and translation of that EVP into an employer brand identity.
- Employer brand implementation
Implementation of the employer brand identity in recruitment communication and internal communication.
- Employer brand management
Follow-up of the implementation, measuring the results and adjusting the EVP and the communication if necessary.